Meet Our Team

Our principals are former journalists. We bring to our company the same work ethic and forthrightness with which we once handled daily deadlines. Our former careers demanded well-rounded knowledge of communications, including language, design and technical skills that have helped us deliver a wide range of services to our clients.

Steve Foster spent much of his adult life on the sports desk of major metro newspapers like the Rocky Mountain News and the Chicago Sun-Times, helping direct the coverage of three Super Bowls, a Stanley Cup, dozens of playoffs games in four sports and untold high school games in between. A former editor, designer, reporter and web producer, he was assistant sports editor for interactive in his final newspaper role at the Rocky. Following the closure of the newspaper, he helped launch two online news ventures before moving into freelance work and eventually forming America's Fish, LLC, which has since morphed into Purple Rivers. Steve has a degree in English from the University of South Dakota and was an award-winning news designer before moving into online production and development. Perhaps the most difficult thing to give up in his journalism career was his Baseball Writers' Association of America card — another eight years and he would have been able to vote for the Hall of Fame. 

Alexandra Obregon Foster never figured out what she wanted to be when she grew up, but a love for words landed her in journalism. For her first job, she wrote stories about students and faculty at Davidson College. The most intense and fun experience of her life — working at The Daily Tar Heel— prepared her for spells at the Palm Beach Post and Rocky Mountain News. In 2005, she accepted a job as a metro copy editor at the Chicago Tribune and went on her first date with her future husband the same week. She returned to the Rocky in 2008 and made a "good catch" on her final shift as an editor. Shortly after the Rocky closed, she joined the press team for U.S. Senator Michael Bennet, leaving after three years to help launch America's Fish. She is Colombian-American and fluent in Spanish. She has a bachelor's degree in English from Davidson College and a master's degree in journalism and mass communication from the University of North Carolina at Chapel Hill. Read about her favorite things, including her daughters and Carolina basketball, at